Page 34 - MSME BULLETIN 2022 NEW LAYOUT 19082022.indd

MSME & START-UP BULLETIN, VOLUME 1, ISSUE 1, AUGUST 2022

Lean Manufacturing, Financial Reengineering and Cost Addition. The idea is on looking beyond any of the
Leadership have also been evolved to pave the way for Cost Management Activities singularly; and targeting
competitive advantage. for an integrated unidirectional approach that would
foster a synergic impact from the combination.

Brand Positioning that refl ects the strategic ranking
awarded to the entity by the basket of stake holders.
In other words, Brand Positioning reveals the superior
acclamation of the enterprise over its competitors. No
need to mention that Brand is the unique output that
keeps stakeholders bonded to the enterprise.

In the end, CMA Competency is organisation centric.
It is an enabler for the organisation as a whole. The
perspective is for the long term with unidirectional goal
congruence. The CMA approach may be demonstrated
by analysing certain fi gures relating to Khadi and
Village Industries.
04.00 Khadi and Village Industries
Khadi and Village Industries is an active segment
of the micro enterprises. Its activities are the primary
source of livelihood for rural and urban people who
largely include Spinners, Weavers and other Artisans
The CMA approach embraces the whole of the life spread across the country.
cycle of a project, process, product, service, and so Khadi activity is considered as a potential tool for
on. It tracks the entire fl ow of activities from ‘Cradle creation of employment opportunities at the doorstep
to Cradle’ mapping and wrapping the movements from of rural artisans at a very low capital investment.
one generation to the next and so forth. The process Immediately after independence, Khadi and Village
covers the entire gambit of Project Conception, Project Industries productivity became the grand symbol of
Execution, Project Sustenance, and beyond. The nationalism. As such, Khadi came to be known not
onward momentum is incessant and perpetual.
just a piece of cloth, but as a symbol of freedom and
Any of the methods, techniques, systems and self-reliance.
strategies adopted by the CMA fraternity focuses and Village Industries comprise six different sectors,
targets four vital quadrants comprising:
viz.:
Revenue Management that refers to all those
activities that are adopted by an enterprise in pursuit i. Agro Based and Food Processing Industry
of augmenting the revenue infl ows from the existing ii. Mineral Based Industry
pool of resources. The process includes revenue
maximisation measures across various streams as iii. Wellness & Cosmetics Industry
also control measures that arrest revenue leakages.
iv. Hand Made Paper, Leather and Plastic Industry
Capacity Optimisation that refers to rediscovering the
hidden potential of the existing resources with a view v. Rural Engineering and New Technology Industry
to optimise the outputs. Resources, in this context,
pervade physical such as infrastructure facilities; vi. Service Industry
human such as employees; and fi nancial such as capital
employed. Khadi & Village Industries Commission (KVIC)
has been identifi ed as one of the major organizations
Cost Synergy that reflects the Synergic Impact in the decentralized sector for generating sustainable
arising from the chain of Cost Management Activities non-farm employment opportunities in rural areas at a
carried out, in cohesion, during the course of Value low per capita investment. It undertakes activities like

34 The Institute of Cost Accountants of India