Page 19 - Cost_Competitiveness
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The Institute of Cost Accountants of India
Outbound logistics : Once the products guarantees and warranties.
have been manufactured they are ready
to be distributed to distribution centres, With the above activities, any or a
wholesalers, retailers or customers. combination of them are essential if the
Distribution of fnished goods is known as frm are to develop the “competitive
outbound logistics. advantage” which Porter talks about in
his book.
Marketing and Sales: Marketing must
make sure that the product is targeted 1.2 Support Activities
towards the correct customer group.
The marketing mix is used to establish Support activities assist the primary
an effective strategy, any competitive activities in helping the organisation
advantage is clearly communicated to achieve its competitive advantage. They
the target group through the promotional include:
mix.
Procurement: This department must
Services: After the product/service has source raw materials for the business and
been sold what support services does the obtain the best price for doing so. The
organisation offer customers?. This may challenge for procurement is to obtain
come in the form of after sales training, the best possible quality available (on the
www.icmai.in
The Institute of Cost Accountants of India
Outbound logistics : Once the products guarantees and warranties.
have been manufactured they are ready
to be distributed to distribution centres, With the above activities, any or a
wholesalers, retailers or customers. combination of them are essential if the
Distribution of fnished goods is known as frm are to develop the “competitive
outbound logistics. advantage” which Porter talks about in
his book.
Marketing and Sales: Marketing must
make sure that the product is targeted 1.2 Support Activities
towards the correct customer group.
The marketing mix is used to establish Support activities assist the primary
an effective strategy, any competitive activities in helping the organisation
advantage is clearly communicated to achieve its competitive advantage. They
the target group through the promotional include:
mix.
Procurement: This department must
Services: After the product/service has source raw materials for the business and
been sold what support services does the obtain the best price for doing so. The
organisation offer customers?. This may challenge for procurement is to obtain
come in the form of after sales training, the best possible quality available (on the
www.icmai.in
