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The Institute of Cost Accountants of India


















It gives me an immense pleasure to present before you the second edition of
e-Magazine of the Institute on “Cost Competitiveness”.
FOREWORD
Market globalization generates a new business environment where the management
faces several strategic confrontations of the open economy. Moreover, customers
are more fastidious – they insist upon low costs/prices, quality, time and
innovations. Thus quest for sustainability has already started to transform the
competitive background, which will compel the companies to change the way
they think about products, technologies, processes and business models. The key
to progress, particularly in times of economic crisis, is innovation.


The idea of innovation is the idea of growth and sustainability. It has been the
commendable endeavor of the Institute to present such an e-Magazine which the
readers would love to go through and enrich their knowledge base.

I would like to express my heartfelt thanks to my fellow members of the Research,
Innovation and Journal Committee, the eminent contributors and the entire
research team of the Institute for their sincere effort and support to publish this
bulletin in time.





CMA Dr. A. S. Durga Prasad
President
The Institute of Cost Accountants of India













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