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MSME & START-UP BULLETIN, VOLUME 1, ISSUE 1, AUGUST 2022
Government has launched various schemes; few are Credit facilitation through banks
listed below:
CGTMSE – Credit Guarantee Fund Trust for
i. Entrepreneurial development programmes: to Medium & Small Enterprises, providing credit
help entrepreneurs to grow and be ready to initiate the without any guarantee on easy terms under
business. priority lending
ii. National Manufacturing Competitiveness iii. Marketing: Domestic & international trade fairs
Programme (NMCP): to convert innovative ideas into & Gem – a single window for govt supplies
technology oriented enterprise. Business incubation
centres are setup to give initial product development iv. HRD Common facilities & training programmes
support for the start-ups. Certain marketing exhibitions
and trade fairs are also conducted for providing 3.03. Growth Stage
marketing information and opportunities to budding At growth stage, the survival of start-ups depends on
entrepreneurs. i.
the time taken to supply the goods to the market and the
iii. A Scheme for Promoting Innovation, Rural cost involved. After the commencement of operation of
Industry & Entrepreneurship (ASPIRE) to provide skill the enterprise, supplying the goods to the market at the
set to start the business in rural areas and hand holding earliest will help for revenue generation at a lower cost
for a critical period to ensure sustainability. and enables the enterprise to attain breakeven.
3.02. Evolution: Generally, it takes 3 -4 years for an enterprise
to reach the breakeven point and be considered as
Like in the life of human beings, initial 7 years are sustainable. This indicates the growth stage. As a sign
very crucial and formative for the development of a profi t improves slowly and steadily due to an increase
child, likewise, in the life of an enterprise, initial 2 -3 in recurring revenues by enticing new markets.
years are crucial and errors made at this stage continue Ultimately, an increase in the market share of an
to affect the whole life of the project. At this juncture MSME indicates the growth trend.
all kind of supports are needed like Infrastructure
support, Credit support, HRD support, & Marketing At this stage challenges are different from initial 3
support. Maximum number of schemes are available stages. Incorporating modern technology, innovative
for this phase. Udyam Registration is essential to take marketing and modern management techniques help
the benefi t of government schemes. Few schemes are: to beat the competition and make the unit sustainable.
There are numerous schemes to beat different
1. Infrastructure Support: Industrial development/ challenges at this stage. Few are:
infrastructure corporations develop industrial estates
and offer to the new and existing ventures i. Marketing Assistance & Tech Up-gradation
Scheme (MATU) is for participating in domestic
ii. Credit Support: Finance is the life blood for any & international trade fairs & exhibitions, vendor
business and its availability decides the fate. Adequate, development programmes, national and international
affordable & timely availability of funds is decisive in procurements, etc.
the growth of a business. Various schemes
ii. Schemes for developing competitiveness:
Stand up India for women & marginalised
group, Lean manufacturing competitiveness scheme
PM Employment Generation Programme for Design clinic scheme
urban & rural youths, traditional artisans and Scheme for IPR awareness
marginalised groups,
ZED Certifi cation – Zero defect & zero effect
PM Mudra Yojana for non-farm sector down for higher productivity, etc.
trodden people, minimum assistance is Rs.50000
. iii. Credit linked capital subsidy scheme: 15%
capital subsidy is provided on institutional fi nance for
Raw material assistance
The Institute of Cost Accountants of India 25
