Page 23 - Cost

sustainability and survival of the company revamping, sustainability under competitive
under ferce competitive environment needs environment, honouring the claims of
to be ensured. Te CEO & Managing Director various stakeholders and complying with the
is not getting relevant information for the requirement of corporate social responsibility
purpose of formulating appropriate strategy. of multiproduct-multinational frm as the
Management Information System (MIS) present one. It also should suggest an efcient
is inactive, inefcient and inefective. Te transfer pricing mechanism that would
whole organization is plagued by inefciency promote goal congruency in the organization
and they ultimately have failed to deliver on overall count.
the result. Under the circumstances, the
CEO & Managing Director requested the
CMA as the business strategist to submit Author can be reached at : mukhopadhyay.
its report on the overall functioning of the dinabandhu@gmail.com
frm incorporating its recommendations for

23 www.icmai.in The Institute of Cost Accountants of India